Stay up to date with the latest news and meet local innovators in our fortnightly feature.
Written by: Gerard Doyle, Fractal – The Startup Marketing Agency About Fractal: To help startups realise their potential and create a more efficient world. Why are you doing this? You know the type. Confident. Passionate. Super-into what they do. It’s like they are being driven by a greater force, and we just know they are going to succeed.
Written by: Gerard Doyle, Fractal – The Startup Marketing Agency About Fractal: To help startups realise their potential and create a more efficient world. Your Target Persona. Because we’re human, it is easier to think about a person than a stat when we build our business. A ‘buyer persona’ is a semi-fictional representation of your ideal customer based on market research and real data about your existing (or expected) customers.
Off the back of a highly successful $200,000+ Kickstarter crowd funding campaign, local lads from ANTI Ordinary are shaking up a global industry. While shredding the slopes of Queenstown, New Zealand, Rob Joseph, CEO of ANTI Ordinary was struck with an idea that would change the way he saw safety helmets, and potentially change an industry forever.
We hear so much about ‘smart cities’, but what do they look like in reality? Here in Logan, we can see one being created from scratch in Yarrabilba, a new, growing community in the city’s south-west that will ultimately be home to around 45,000 people. This greenfield community from Lendlease is incorporating smart technology as it develops, all of it connected in an intelligent, data-sharing network; an ‘Internet of Things’ that’s helping save resources and create more livable neighbourhoods.
Even after 12 years, business owner Jeremy McLean considers that he is still running a start-up. “You are innovating the whole time,” said the founder and now sole owner of GPSengine, which offers GPS tracking products primarily for vehicles.
Your big idea has become a reality: you’ve secured investors, you’re in production, and your customer base is growing. It’s all happening quickly, and you don’t want to lose momentum. Is it time to scale?