Stay up to date with the latest news and meet local innovators in our fortnightly feature.
Written by: Gerard Doyle, Fractal – The Startup Marketing Agency Like every business, your own has a story to tell. PR can be a great way to build your brand, help establish credibility, enhance your reputation and assist in boosting your sales. While PR is often perceived as a dark, difficult and mysterious art, you can easily succeed if you keep a few basics in mind.
The next generation of Logan’s best and brightest are coming together to secure the city’s reputation as a innovative, dynamic city of the future. Steam into STEM at the Griffith University Logan Campus at Meadowbrook on Thursday, September 12 will see high school students from across Logan and Beaudesert put their Science, Technology, Engineering and Mathematics knowledge to the test.
In 2018, Logan born Indigenous woman, Amanda Hayman, decided it was time to follow her entrepreneurial spirit and embark on a journey that married her passion for art with her love for community, and Blaklash Projects was born. Blaklash Projects is a 100% Indigenous owned business which delivers cultural events and creative projects, showcasing Aboriginal and Torres Strait Islander voices.
Logan local Kathryn Potter has been helping the people of Logan for over 10 years as a physiotherapist and passionate public health professional. During her time working in the hospitals with patients suffering with breathing and respiratory problems, she was driven by frustration of her patients based on the antiquated techniques and tools that were being used to help them remove secretions and improve their breathing.
Social media has quickly progressed from being a nice-to-have and become an essential marketing tool for every new business. When you’re a founder, managing social media adds to your workload. Being the boss in 2019 means bossing your social channels, so here are ten tips for social media management that respect your time as the business owner.
Starting from humble beginnings in a small Logan office, Trakpro had a vision to create a vehicle/fleet management system that was easy to use and available for any size business. They were quickly able to reach this goal and have been able to grow from a three-person team into a global company with offices in several countries, and partners across the whole oceanic region. As they grow, so does their technology, which has set them on a new entrepreneurial endeavour to solve a major societal issue which affects all of us at some point. The current problem the Trakpro team are now driving hard to solve is fatigue management and distracted driving, which is a big problem since it is the number one cause of accidents on our roads.
Back in the day, if you wanted a website for your business, it was a whole thing. It wasn’t just an expensive exercise; you need a whole team of experts trained in the dark arts to bring your vision to life. There would be several meetings with a cast of thousands – designers, coders and system administrators to set-up the hosting. Even a simple website would cost a few thousand dollars. However, in recent years that has all changed, now every small business owner can build a beautiful website that converts — even you.