PR on a shoestring budget
Written by: Gerard Doyle, Fractal – The Startup Marketing Agency Like every business, your own has a story to tell. PR can be a great way to build your brand, help establish credibility, enhance your reputation and assist in boosting your sales. While PR is often perceived as a dark, difficult and mysterious art, you can easily succeed if you keep a few basics in mind. …
Full steam ahead with STEM
The next generation of Logan’s best and brightest are coming together to secure the city’s reputation as a innovative, dynamic city of the future. Steam into STEM at the Griffith University Logan Campus at Meadowbrook on Thursday, September 12 will see high school students from across Logan and Beaudesert put their Science, Technology, Engineering and Mathematics knowledge to the test. …
Amanda Hayman leading the way for Indigenous entrepreneurs in Logan
In 2018, Logan born Indigenous woman, Amanda Hayman, decided it was time to follow her entrepreneurial spirit and embark on a journey that married her passion for art with her love for community, and Blaklash Projects was born. Blaklash Projects is a 100% Indigenous owned business which delivers cultural events and creative projects, showcasing Aboriginal and Torres Strait Islander voices. …
Beyond the boost with Facebook
You've posted your perfect pic and catchy caption to your Facebook page. Now to let those likes roll on in, right? Not quite. If you run a business page on Facebook, you've probably hit that 'boost' button to give your recent post a little more exposure. …
Logan physiotherapist improving the health of patients lungs worldwide
Logan local Kathryn Potter has been helping the people of Logan for over 10 years as a physiotherapist and passionate public health professional. During her time working in the hospitals with patients suffering with breathing and respiratory problems, she was driven by frustration of her patients based on the antiquated techniques and tools that were being used to help them remove secretions and improve their breathing. …
Ten social media tips for your new business
Social media has quickly progressed from being a nice-to-have and become an essential marketing tool for every new business. When you're a founder, managing social media adds to your workload. Being the boss in 2019 means bossing your social channels, so here are ten tips for social media management that respect your time as the business owner. …
Taking on global tech from Logan
Starting from humble beginnings in a small Logan office, Trakpro had a vision to create a vehicle/fleet management system that was easy to use and available for any size business. They were quickly able to reach this goal and have been able to grow from a three-person team into a global company with offices in several countries, and partners across the whole oceanic region. As they grow, so does their technology, which has set them on a new entrepreneurial endeavour to solve a major societal issue which affects all of us at some point. The current problem the Trakpro team …
Everyone can build a website
Back in the day, if you wanted a website for your business, it was a whole thing. It wasn’t just an expensive exercise; you need a whole team of experts trained in the dark arts to bring your vision to life. There would be several meetings with a cast of thousands - designers, coders and system administrators to set-up the hosting. Even a simple website would cost a few thousand dollars. However, in recent years that has all changed, now every small business owner can build a beautiful website that converts — even you. …
The feminine revolution is happening
The feminine revolution is happening, and it’s starting here in Logan. Stacey Ross is the visionary behind this revolution and her passion is driven by her desire to support and empower women and their families. As the CEO for The Centre For Women & Co, Stacey has been a part of helping over 150,000 women liberate themselves from the hands of domestic violence and negative social issues with their wellbeing services. Despite having such a huge impact on her community, Stacey could see a need that extended beyond the boundaries of Logan, and this is when the innovative idea for …
Blogging your way to success – create expertise and drive business through free publishing
Blogging is a superpower! Some people wish for invisibility. Some want to fly. But away from the Marvel and DC universes, lies a superpower we can all harness – blogging. Hear me out! More than a public diary, a professional blog can be a fantastic communication vehicle for you and your cause. There’s a way to make your articles and blogs professional while still injecting your unique personality. …
