Taking on global tech from Logan
Starting from humble beginnings in a small Logan office, Trakpro had a vision to create a vehicle/fleet management system that was easy to use and available for any size business. They were quickly able to reach this goal and have been able to grow from a three-person team into a global company with offices in several countries, and partners across the whole oceanic region. As they grow, so does their technology, which has set them on a new entrepreneurial endeavour to solve a major societal issue which affects all of us at some point. The current problem the Trakpro team …
Everyone can build a website
Back in the day, if you wanted a website for your business, it was a whole thing. It wasn’t just an expensive exercise; you need a whole team of experts trained in the dark arts to bring your vision to life. There would be several meetings with a cast of thousands - designers, coders and system administrators to set-up the hosting. Even a simple website would cost a few thousand dollars. However, in recent years that has all changed, now every small business owner can build a beautiful website that converts — even you. …
The feminine revolution is happening
The feminine revolution is happening, and it’s starting here in Logan. Stacey Ross is the visionary behind this revolution and her passion is driven by her desire to support and empower women and their families. As the CEO for The Centre For Women & Co, Stacey has been a part of helping over 150,000 women liberate themselves from the hands of domestic violence and negative social issues with their wellbeing services. Despite having such a huge impact on her community, Stacey could see a need that extended beyond the boundaries of Logan, and this is when the innovative idea for …
Blogging your way to success – create expertise and drive business through free publishing
Blogging is a superpower! Some people wish for invisibility. Some want to fly. But away from the Marvel and DC universes, lies a superpower we can all harness – blogging. Hear me out! More than a public diary, a professional blog can be a fantastic communication vehicle for you and your cause. There’s a way to make your articles and blogs professional while still injecting your unique personality. …
Creating therapy in a fun environment
Let us introduce you to Logan local, and serial innovator Dave Ingerson. Dave’s most recent innovation journey started a few years ago after his daughter Tara was required to undergo a heavy regime of physical therapy from a series of leg operations. …
Your origin story – Tell the story of why you do what you do
Why are you doing this? You know the type. Confident. Passionate. Super-into what they do. It’s like they are being driven by a greater force, and we just know they are going to succeed. …
From bedbound to global change
This story of innovation and entrepreneurial spirit will inspire you and offer insights into how your own personal challenges can be the gateway to your next innovation and possibly change the lives of others around the world. …
Niche marketing & target personas – Be the big fish in a small pond
Your Target Persona. Because we’re human, it is easier to think about a person than a stat when we build our business.A ‘buyer persona’ is a semi-fictional representation of your ideal customer based on market research and real data about your existing (or expected) customers. …
Local lads redefine safety on the ski slopes
Off the back of a highly successful $200,000+ Kickstarter crowd funding campaign, local lads from ANTI Ordinary are shaking up a global industry. While shredding the slopes of Queenstown, New Zealand, Rob Joseph, CEO of ANTI Ordinary was struck with an idea that would change the way he saw safety helmets, and potentially change an industry forever. …
Smart cities – what do they look like?
We hear so much about ‘smart cities’, but what do they look like in reality? Here in Logan, we can see one being created from scratch in Yarrabilba, a new, growing community in the city’s south-west that will ultimately be home to around 45,000 people. This greenfield community from Lendlease is incorporating smart technology as it develops, all of it connected in an intelligent, data-sharing network; an ‘Internet of Things’ that’s helping save resources and create more livable neighbourhoods. …
