Event Start: Tue, Aug 20, 2019, 5:00PM
Event End: Tue, Aug 20, 2019, 7:00PM
Location: Griffith University Logan campus, The Auditorium (L06), 68 University Drive, Meadowbrook QLD
This seminar extends to highlight the importance of and methods to identifying your consumers’ needs and behaviours in shaping the best product/service fit.
The evening will offer key insights on:
- How to incorporate design thinking techniques to better understand your consumers in shaping product/service offerings.
- How this shifts your marketing model in helping to understand your target audience and reach their needs.
Join us each month as we hear from leading academics and industry experts, as they cover a wide range of business topics relevant for ‘start up’ businesses and small to medium enterprises. Prior to the presentations, attendees have the opportunity for networking with like-minded professionals.
Held at the Griffith University Logan campus, each seminar covers a specific independent topic. It is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.
19 March – Sustainable Business Models: Revising the way we create and build value
16 April – Knowing your consumer’s behaviour leads to growing new business
21 May – Business model toolkit workshop
26 June – Creating your digital marketing roadmap
23 July – Demonstrating your success with the digital marketing hourglass
20 August – Hands-on digital marketing: creating content on a shoestring budget
17 September – Finance modelling for your business
22 October – Moving from a concept to commercialisation
19 November – Using data to grow your business