Entrepreneurship Seminar Series – Using data to grow your business

Entrepreneurship Seminar Series – Using data to grow your business


Event Start: Tue, Nov 19, 2019, 5:00PM

Event End: Tue, Nov 19, 2019, 7:00PM

Event Details:

Location: Griffith University Logan campus, The Auditorium (L06), 68 University Drive, Meadowbrook QLD

This seminar extends to highlight the importance of and methods to identifying your consumers’ needs and behaviours in shaping the best product/service fit.

The evening will offer key insights on:

  • How to incorporate design thinking techniques to better understand your consumers in shaping product/service offerings.
  • How this shifts your marketing model in helping to understand your target audience and reach their needs.

Join us each month as we hear from leading academics and industry experts, as they cover a wide range of business topics relevant for ‘start up’ businesses and small to medium enterprises. Prior to the presentations, attendees have the opportunity for networking with like-minded professionals.

Held at the Griffith University Logan campus, each seminar covers a specific independent topic. It is not essential to attend the entire series, so feel free to attend any topic of your choosing as the year progresses.


Seminar dates:

19 March – Sustainable Business Models: Revising the way we create and build value

16 April – Knowing your consumer’s behaviour leads to growing new business

21 May – Business model toolkit workshop

26 June – Creating your digital marketing roadmap

23 July – Demonstrating your success with the digital marketing hourglass

20 August – Hands-on digital marketing: creating content on a shoestring budget

17 September – Finance modelling for your business

22 October – Moving from a concept to commercialisation

19 November – Using data to grow your business