Entrepreneurship Seminar Series – Griffith

Entrepreneurship Seminar Series – Griffith


Event Start: Tue, Mar 17, 2020, 8:00AM

Event End: Tue, Nov 24, 2020, 5:00PM

Event Details:

Preparing your business for the future

This year the series continues to bring you expert-led seminars featuring key academic and industry expertise, giving you the opportunity to learn the core skills, crucial to doing business in the 21st century, including many topics covered in a traditional MBA.

Stay ahead of the crowd with our exploration of how to build, manage and lead an innovative small to medium business. And continue your growth learning about digital and impact innovation.

This series of free seminars will continue to strengthen your collaborative network while providing a toolkit to guide successful decision-making for the future of your business.


Date Seminar topic Overview
17 March Business strategy with a sustainable mindset Sustainability is not just good for society and the environment – it can also drive your business’s success. But what is sustainability and how can you align your business strategy with it?
21 April Innovation for impact Over the next decade there will be more and more opportunities for businesses to grow their revenue by doing good – creating positive impact in their communities, while still making profit.

This session will explore how businesses are innovating in this new landscape, and how you can grow your business by growing your impact.

19 May Understanding your consumer’s behaviour with data Whether you are in the concept phase or business as usual, you need to understand the one question consumers ask when deciding to purchase a product or service: ‘What’s in it for me?’

This seminar explores the consumer decision-making process and offers tools on how to unravel the ‘What’s in it for me?’ question through data interrogation.

23 June Leadership responsibility and change Leadership has been identified as one of the most important variables in enhancing innovation within SMEs. Great leaders drive a business’s vision, guide employees, build strategic networks, shape consumer perceptions and ultimately generate positive, productive mindsets.

This seminar explores the valuable role of leadership in improving outcomes and enhancing innovation for your SME.

21 July Your best assets – your people You may have a marketable product, the best strategy, and efficient processes, but it’s the people in your business who drive its success on the front line.

This seminar explores how to maximise staff outcomes through effective communication, coaching, and mentoring techniques to develop inclusive environments for your team to thrive in.

18 August Entrepreneurial challenges and the business life cycle No matter what industry you’re in, as an entrepreneur you’ll face challenges within your business’s life cycle.

This seminar explores these potential challenges, how to respond as an SME, and how these difficulties can provide great entrepreneurial lessons in your growth journey.

15 September Finance Finance is the fuel on which your small to medium business runs.

This seminar provides a broad overview of existing finance frameworks for SMEs and introduces new ones, examining the advantages and limitations of both.

20 October Marketing With more options than ever to market your business, it’s imperative to understand which avenue is right for you and your customers.

This seminar explores key modern marketing techniques to ensure customer value, business objectives and brand development.

24 November Digital Innovations for SMEs Your small to medium business can realise significant benefits by embracing digital innovation.

This seminar explores the lifecycle of digital innovations and provides tools on how to strategically approach employing then within a SME.

Register here: https://www.griffith.edu.au/griffith-business-school/news-events/entrepreneurship-seminar-series